Womenswear label AY.A was founded by celebrity stylist Alya Sturua in 2015. In 2018 georgian artist Elene Metreveli joined the creative team taking the role of an artistic director.

Today designers duo develops beautiful, chic and stylish pieces that can be worn daily and for special occasions. Each collection is based on the selection of prints created in label’s studio. The brand’s core pieces are embroidered trench coats, kimonos, slip dresses and gowns decorated with ostrich feathers. Each collection is based on such luxurious fabrics like: silk, jacquard, eco-leather, viscose and lace.