PR Services / Worldwide / Paris Office

 Press kit copy writing – translation of seasonal press releases, invitations, additional materials.

Look Books distribution to key publishing houses & publications – printed and on-line.

Organization & assistance for the press during fashion presentations/events if/when necessary.

Media advertising advise for the upcoming seasons – media support chart preparation.

Maintenance of photo & media collateral library

Organization of the samples for local and international fashion shoots conducted by top French/European and International fashion press.

Maintaining of close relationships with VIP/Celebrity stylists on behalf of the brand – celebrity dressing and product placement.

Providing media and visual information to journalists upon request.

Full spectrum of daily media relations (glossies, weeklies, newspapers, on-line, TV product placement).

Newsletter drafting.

Monitoring & press cutting service.

Evaluation, organization and execution of media and third-party promotions.

Publicity for a particular event/occurrence.

Monthly reporting (starting after the 1st trimester).

Extra Services & Recommendations

Concept development (Designer profile,  Company profile,  Brand philosophy,  Visual references).

PR Strategy.

 Identifying and establishing press and communication goals and ways to achieve those goals (short & long term).

Identifying your brand audience and finding the most cost effective and efficient ways to reach your audience.

Collection consulting.

Visual consulting.

Establishing brand visual identity.

Concept & preparation (moodboard & campaign).

Presentation/Show preparation.

Press days and resees  ( 4 times a year according to Chambre Syndicale de La Haute Couture et Pret-a-Porter schedule ).

Negotiation of official Paris Fashion Week participation (ON Calendar).

Modem/Modem Online.

Event organization (clubs, hot venues, etc.) – Production will be extra charged.

SMM (shootings, street style, influencers, statistics, follow up, stories, updates, lay out).

Participations in Contests (LVMH, Hyères, Andam, Woolmark) – Inscription and follow up.