RUBAN brand was established in 2010 by sisters-designers Alice and Julia Urban and the duo has been rapidly gaining popularity on a worldwide level. Fashion expert and ex-editior of VOGUE France Carine Roitfeld included RUBAN brand in a review article about Russian designers in her blog CR Fashion Book. During four seasons RUBAN collection were presented by international online retailer Moda Operandi. In September 2016, RUBAN brand successfully presented SS17 collection during PFW and the collections are made available in the international stores since then.